Little did Levi Strauss know that he would become known world wide, when he was sent to sell the family wares in California. He was born in 1829 in Bavaria and his family emigrated to America. It was the Gold Rush of 1849 that would be the turning point for the company but long before the introduction of the Levis 513.
Canvas was used initially to produce these pants. Gold Miners needed clothing as rugged as they were and these fit the bill. The demand for the pants exceeded the canvas supply. A town in France known as Nimes, was producing a heavy material that the family liked. Referred to a serge de Nimes, the fabric name of denim was born.
The early pairs had no belt loops. Men wore suspenders so the waist band touted buttons. As men acclimated to belts, the loops were added and in time the buttons were removed. The inventor of the rivet contacted the family and offered to supply them if they would purchase the patent for them. They agreed and rivets were added to pockets so they would not rip or tear at the seams.
The Levi company has continued to succeed during times that placed great financial strain on the company. With each hardship it endured, the company was reinvented to find ways to increase sales. In recent times they contracted with Sears and J. C. Penney to carry the Levi label.
Today there are styles to suit every size and build. Each has been given a number to designate the cut of the jean. Denims today can be coupled with a sport jacket and worn just about anywhere. Few places, including employment, are putting a stop to wearing jeans as long as they are not the extra casual versions that come looking like they were already worn.
As for the Levis 513, they are known for their slim fit. They have the traditional five pocket styling and sit a bit below the waist. They are available presently in only four colors. The first is the blue gray known as slate. The second color is a faded black which is called the champ. The third color is a dark blue gray referred to as rinsed neppy. Finally there is a dark indigo which is tagged as razor.
The Levis 513 has been met with success. More loosely designed than the 511 but not as loose as the 514, they are just what many have wanted. Consumers are clamoring for an extended larger color line. Levis now sell clothing under the name of Docker, Denizen, and Signature. Any of these names will prove to be a great buy.
Canvas was used initially to produce these pants. Gold Miners needed clothing as rugged as they were and these fit the bill. The demand for the pants exceeded the canvas supply. A town in France known as Nimes, was producing a heavy material that the family liked. Referred to a serge de Nimes, the fabric name of denim was born.
The early pairs had no belt loops. Men wore suspenders so the waist band touted buttons. As men acclimated to belts, the loops were added and in time the buttons were removed. The inventor of the rivet contacted the family and offered to supply them if they would purchase the patent for them. They agreed and rivets were added to pockets so they would not rip or tear at the seams.
The Levi company has continued to succeed during times that placed great financial strain on the company. With each hardship it endured, the company was reinvented to find ways to increase sales. In recent times they contracted with Sears and J. C. Penney to carry the Levi label.
Today there are styles to suit every size and build. Each has been given a number to designate the cut of the jean. Denims today can be coupled with a sport jacket and worn just about anywhere. Few places, including employment, are putting a stop to wearing jeans as long as they are not the extra casual versions that come looking like they were already worn.
As for the Levis 513, they are known for their slim fit. They have the traditional five pocket styling and sit a bit below the waist. They are available presently in only four colors. The first is the blue gray known as slate. The second color is a faded black which is called the champ. The third color is a dark blue gray referred to as rinsed neppy. Finally there is a dark indigo which is tagged as razor.
The Levis 513 has been met with success. More loosely designed than the 511 but not as loose as the 514, they are just what many have wanted. Consumers are clamoring for an extended larger color line. Levis now sell clothing under the name of Docker, Denizen, and Signature. Any of these names will prove to be a great buy.
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